Hip-Hop's cultural movement is much larger than the corporate representation. The images most of hip-hop's critics point to are those manufactured by major corporations whether on television, via Viacom, or on the radio, via Radio One and Clear Channel.

The question 'Why white kids love hip-hop?' forces us immediately to deal with the historical weight of race in America. On the surface people see hip-hop and race as nothing new. I think the ways young white Americans are engaging hip-hop suggest something more.

We need to look beyond the obvious. Yes, there are minstrel images in hip-hop. Yes, there are demeaning, anti-racist, misogynistic and homophobic representations. We could make the same case about the church and our government. But hip-hop, like society, isn't one dimensional.

We live in a society that refuses to set a standard for what we will allow American entertainment to expose to our children. I think we need to set a standard that is entertainment industry wide, not just limited to hip-hop.

I am trying to get folks outside the hip-hop culture to understand why, despite the negatives, young people find hope and refuge in hip-hop. I'm hoping that young people immersed in the culture will work harder to capitalize on the possibilities for great social change that hip-hop represents as a national unified cultural youth movement.

Legions of young hip-hop fans are as against this as hip-hop's most fierce critics. There is a huge underground movement within hip-hop circles that against these representation. You can hear this message on tons of lyrics and rap songs produced by independent emcees. But they are fighting against a well-oiled and well-financed machine.

Unfortunately there is a standard set for it that precedes hip-hop. It would be great if corporate America didn't do this, but there is a huge market for sex and violence and anti-Black representations in America and the world that doesn't begin or end with hip-hop.