The question 'Why white kids love hip-hop?' forces us immediately to deal with the historical weight of race in America. On the surface people see hip-hop and race as nothing new. I think the ways young white Americans are engaging hip-hop suggest something more.

Hip-Hop's cultural movement is much larger than the corporate representation. The images most of hip-hop's critics point to are those manufactured by major corporations whether on television, via Viacom, or on the radio, via Radio One and Clear Channel.

I am trying to get folks outside the hip-hop culture to understand why, despite the negatives, young people find hope and refuge in hip-hop. I'm hoping that young people immersed in the culture will work harder to capitalize on the possibilities for great social change that hip-hop represents as a national unified cultural youth movement.

We need to look beyond the obvious. Yes, there are minstrel images in hip-hop. Yes, there are demeaning, anti-racist, misogynistic and homophobic representations. We could make the same case about the church and our government. But hip-hop, like society, isn't one dimensional.

We live in a society that refuses to set a standard for what we will allow American entertainment to expose to our children. I think we need to set a standard that is entertainment industry wide, not just limited to hip-hop.

Legions of young hip-hop fans are as against this as hip-hop's most fierce critics. There is a huge underground movement within hip-hop circles that against these representation. You can hear this message on tons of lyrics and rap songs produced by independent emcees. But they are fighting against a well-oiled and well-financed machine.

Unfortunately there is a standard set for it that precedes hip-hop. It would be great if corporate America didn't do this, but there is a huge market for sex and violence and anti-Black representations in America and the world that doesn't begin or end with hip-hop.