Quote

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Ashwin Sanghi

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Ashwin Sanghi
Age: 55
Born: 1969
Born: January 25
Author
Novelist
Bombay
Allow
Prominence
Balance
Valuation
Influence
Eyeballs
Though
Sheet
Easy
Surveys
Never
Sheets
Brand
Brands
Valuations

More quotes by Ashwin Sanghi

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While growing up, I always had to depend on foreign authors for page-turners. I think of myself as a commercial writer, and my job is simple to entertain you.
Ashwin Sanghi
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What is divine? It is simply that which man has not been able to understand. Once you do, it loses its divinity.
Ashwin Sanghi
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Writing is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it.
Ashwin Sanghi
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Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
Ashwin Sanghi
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After writing each novel, I would spend days poring over suggestions from my editor.
Ashwin Sanghi
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Mythology works... because Indians have been bred on myths.
Ashwin Sanghi
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In the Sanghi family, there is no one who has undertaken intellectual pursuits.
Ashwin Sanghi
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I believe that every writer evolves with every successive novel. I view myself as work-in-progress.
Ashwin Sanghi
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I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.
Ashwin Sanghi
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If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai.
Ashwin Sanghi
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Writing helps me create a different world that I can escape to.
Ashwin Sanghi
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It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.
Ashwin Sanghi
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In order to become the master, a ruler must profess to be a servant of the people.
Ashwin Sanghi
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Admiration from my readers inspire me, and the only 'formula' I believe in towards making a good writer is: 'to thine own self be true!'
Ashwin Sanghi
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The Divine is simply that which science has not yet explained. In effect, God = Infinity - Human Knowledge.
Ashwin Sanghi
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I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.
Ashwin Sanghi
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O Rakshas, everything is always all right in the end. If it isn't all right, then it isn't the end
Ashwin Sanghi
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To remain standing one often has to fall.
Ashwin Sanghi
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What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.
Ashwin Sanghi
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Vish, the creator and Shiv, the destroyer, are simply two faces of the very same coin.
Ashwin Sanghi