Quote

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Ashwin Sanghi

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Ashwin Sanghi
Age: 55
Born: 1969
Born: January 25
Author
Novelist
Bombay
Never
Sheets
Brand
Brands
Valuations
Allow
Prominence
Balance
Valuation
Influence
Eyeballs
Though
Sheet
Easy
Surveys

More quotes by Ashwin Sanghi

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Mythology works... because Indians have been bred on myths.
Ashwin Sanghi
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What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.
Ashwin Sanghi
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I believe that every writer evolves with every successive novel. I view myself as work-in-progress.
Ashwin Sanghi
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I was a businessman for 16 years of my life, so when I started writing, I wanted to keep my literary identity separate.
Ashwin Sanghi
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I was learning book-keeping at the age of 12, but it never stopped me from pursuing literature. Over the years, I grew to love the written word.
Ashwin Sanghi
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What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers.
Ashwin Sanghi
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Battles are won and lost before they are fought.
Ashwin Sanghi
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If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai.
Ashwin Sanghi
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To remain standing one often has to fall.
Ashwin Sanghi
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I like to joke that I probably hold the world record for rejection letters. Yes, the truth is that I was fed up of being rejected repeatedly, and self-publicatio n was an act of defiance at traditional publishing. But life works in strange ways.
Ashwin Sanghi
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I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.
Ashwin Sanghi
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Writing is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it.
Ashwin Sanghi
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Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
Ashwin Sanghi
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Winning an award is a great feeling but winning the Vodafone Crossword Popular Choice Award is particularly exhilarating because it is based upon public voting. I find it a strange quirk of fate that Chanakya's Chant, a political tale, should end up winning an election!
Ashwin Sanghi
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It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.
Ashwin Sanghi
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I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.
Ashwin Sanghi
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In order to become the master, a ruler must profess to be a servant of the people.
Ashwin Sanghi
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My attention span is very limited, and I watch just one or two movies a year.
Ashwin Sanghi
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After writing each novel, I would spend days poring over suggestions from my editor.
Ashwin Sanghi
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I want to be remembered as a storyteller more than someone who had something meaningful to say.
Ashwin Sanghi