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In making a speech one must study three points: first, the means of producing persuasion second, the language third the proper arrangement of the various parts of the speech.
Aristotle
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It is absurd to hold that a man ought to be ashamed of being unable to defend himself with his limbs, but not of being unable to defend himself with speech and reason, when the use of rational speech is more distinctive of a human being than the use of his limbs.
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But it is not at all certain that this superiority of the many over the sound few is possible in the case of every people and every large number. There are some whom it would be impossible: otherwise the theory would apply to wild animals- and yet some men are hardly any better than wild animals.
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Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker the second on putting the audience into a certain frame of mind the third on the proof, provided by the words of the speech itself.
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Just as at the Olympic games it is not the handsomest or strongest men who are crowned with victory but the successful competitors, so in life it is those who act rightly who carry off all the prizes and rewards.
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Authority is no source for Truth.
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The law is reason unaffected by desire.
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Metaphor is halfway between the unintelligible and the commonplace.
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