Quote

Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.

Annie Leonard

Change background

T
T
T

Change font

TAGS & TOPICS

Annie Leonard
Age: 60
Born: 1964
Born: January 1
Activist
Film Director
Proponent
Seattle
Washington
Annie Marie Leonard
Stories
Move
Heart
Economic
Motivator
Way
Brain
Brains
People
Powerful
Courageous
Turns
Nearly
Moving
Data
Action
Models
Facts
Hearts

More quotes by Annie Leonard

Image
Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $ 10,000 sandwich?
Annie Leonard
Image
The power that comes from knowing the facts of history is dwarfed by the power that comes from being able to shape the stories about how that history is written and told.
Annie Leonard
Image
We've got to rescue our democracy by using it.
Annie Leonard
Image
It's crucial we know the facts and science, but it's naïve to rely on them alone to build a movement for change.
Annie Leonard
Image
I am afraid that I think both the near future environmental reality and political landscape are not looking good - and they are connected. The best tool we have for advancing environmental solutions is our democracy, and we can't currently access it because it has been so thoroughly hijacked by big corporate interests.
Annie Leonard
Image
Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.
Annie Leonard
Image
Recycling is what we do when we're out of options to avoid, repair, or reuse the product first. Firstly: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle.
Annie Leonard
Image
Put simply, if we do not redirect our extraction and production systems and change the way we distribute, consume, and dispose of our stuff - what I sometimes call the take-make-waste model - the economy as it is will kill the planet.
Annie Leonard
Image
Between the disillusionment that people feel about politics-as-usual, assaults on the right to vote, and the constant feelings of pressure that Americans suffer in our overworked, overstressed economy, too many people have checked out of the political process.
Annie Leonard
Image
Activists need to get the facts right. One of the big assets we have on our side is the truth, and we lose credibility and power if w e're loose with that.
Annie Leonard
Image
Shop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.
Annie Leonard
Image
There is no such thing as away. When you throw something away, it must go somewhere.
Annie Leonard
Image
Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.
Annie Leonard
Image
We're more concerned about climate or economic equality or racial justice or anything else that is good for people and the planet, we simply must also spend some time wresting back our money-marinated democracy. This will require getting money out of politics and then getting people back in.
Annie Leonard
Image
Right now, American government has stepped back from offering any kinds of protection for human rights and public health. And the fossil fuel industry thinks that they have just absolute free rein to go for it. The one thing in the way is public opposition. It's civil society. It's activism.
Annie Leonard
Image
We depend on this planet to eat, drink, breathe, and live. Figuring out how to keep our life support system running needs to be our number-one priority. Nothing is more important than finding a way to live together - justly, respectfully, sustainably, joyfully - on the only planet we can call home.
Annie Leonard
Image
I think history has less of an impact on current times than the stories that we tell ourselves about that history [do].
Annie Leonard
Image
You cannot run a linear system on a finite planet indefinitely.
Annie Leonard