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The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

Anne M. Mulcahy

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Anne M. Mulcahy
Age: 72
Born: 1952
Born: October 21
Businessperson
Chief Executive Officer
Rockville Centre
New York
Mind
Media
Campaign
Refining
World
Century
Campaigns
Enabled
Greatest
Marketing
Examples
Heard
Messages
Sending
Possible
Brave
Feedback
Clear
Obama
Connecting
Jobs
Minds
Providing
Business
Example
Respond
Masterful

More quotes by Anne M. Mulcahy

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There's nothing quite as powerful as people feeling they can have impact and make a difference. When you've got that going for you, I think it's a very powerful way to implement change.
Anne M. Mulcahy
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Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.
Anne M. Mulcahy
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Get face time with the customers.
Anne M. Mulcahy
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My dad was an editor and a writer, and that's actually what I aspired to be.
Anne M. Mulcahy
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The hardware business is all about per-unit manufacturing cost and functionality. The services business is less asset-intensive and more dependent on people.
Anne M. Mulcahy
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If you're a global company you are going to have jobs overseas. The reality is if we start taxing those jobs at a rate that makes them noncompetitive in those markets, the reality is that we're going to lose business.
Anne M. Mulcahy
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One of the things we often miss in succession planning is that it should be gradual and thoughtful, with lots of sharing of information and knowledge and perspective, so that it's almost a non-event when it happens.
Anne M. Mulcahy
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We're living in a different world now in terms of employee needs, and companies have to offer alternative methods for getting the work done. Even under the most difficult circumstances you can have creative flexibility.
Anne M. Mulcahy
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Work/life benefits allow companies meaningful ways for responding to their employees' needs they can be a powerful tool for transforming a workforce and driving a business' success.
Anne M. Mulcahy
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As much as it's sometimes hard to make choices about where you invest, it's equally hard to make choices about where you don't invest and what you eliminate.
Anne M. Mulcahy
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I'm at the gym at 6, so I'm usually in my office by 7:15. And I try to not schedule a lot of meetings before 8. So I've got that first hour to get myself organized for the day and to make sure that I've structured what I want to do.
Anne M. Mulcahy
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Entire families work for Xerox.
Anne M. Mulcahy
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Good leadership is about the company's success, not your own.
Anne M. Mulcahy
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People ask my mother whether she had any idea that I'd be CEO of a company some day, and she would say, 'Absolutely not. Totally out of the realm of possibility.' There was certainly nothing that would have been very predictable in my upbringing.
Anne M. Mulcahy
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You know a good board when you see one.
Anne M. Mulcahy
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You have to live the mission... love what you do.
Anne M. Mulcahy
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Whenever an earthquake or tsunami takes thousands of innocent lives, a shocked world talks of little else.
Anne M. Mulcahy
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Sustainable development is a proven catalyst for Xerox innovation.
Anne M. Mulcahy
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I'm not formal and I'm impatient. So I think my team would say that when she starts tapping her pen and the leg starts moving quickly, that it's time to move on. I'm not good at long, drawn-out kinds of sessions.
Anne M. Mulcahy
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Most of my career has been in sales. I spend 50% or more of my time with customers and employees, and I can't wait for it to be more than 50%.
Anne M. Mulcahy