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The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

Anne M. Mulcahy

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Anne M. Mulcahy
Age: 72
Born: 1952
Born: October 21
Businessperson
Chief Executive Officer
Rockville Centre
New York
Greatest
Marketing
Examples
Heard
Messages
Sending
Possible
Brave
Feedback
Clear
Obama
Connecting
Jobs
Minds
Providing
Business
Example
Respond
Masterful
Mind
Media
Campaign
Refining
World
Century
Campaigns
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More quotes by Anne M. Mulcahy

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Whenever an earthquake or tsunami takes thousands of innocent lives, a shocked world talks of little else. I'll never forget the wrenching days I spent in Haiti last year for Save the Children just weeks after the earthquake.
Anne M. Mulcahy
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I learned how to be a learner. When you get in a job, the tendency is to say, 'I've got to know it. I've got to give direction to others. I'm in this job because I'm better and smarter.' I always took a different view, that the key was to identify the people who really knew and learn from them.
Anne M. Mulcahy
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I'm not formal and I'm impatient. So I think my team would say that when she starts tapping her pen and the leg starts moving quickly, that it's time to move on. I'm not good at long, drawn-out kinds of sessions.
Anne M. Mulcahy
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Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.
Anne M. Mulcahy
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When I became CEO of Xerox 10 years ago, the company's situation was dire. Debt was mounting, the stock sinking and bankers were calling. People urged me to declare bankruptcy, but I felt personally responsible for tens of thousands of employees.
Anne M. Mulcahy
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Work/life benefits allow companies meaningful ways for responding to their employees' needs they can be a powerful tool for transforming a workforce and driving a business' success.
Anne M. Mulcahy
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We're long past having to defend or explain why women should be on boards, given all the data that shows how companies with female as well as male directors perform better. It's unfortunate when companies with a large percentage of women constituents don't reflect that in their boardrooms.
Anne M. Mulcahy
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Something as simple as better breastfeeding could save a million children a year.
Anne M. Mulcahy
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I have zero tolerance for people who don't come completely prepared. I expect contribution, I expect attendance, and I expect directors to take trips and visit the company's programs.
Anne M. Mulcahy
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I got a journalism degree. I started doing journalism - I interned at 'Cosmopolitan' magazine in the 1970s, which probably wasn't the best place for me, and I spent six or nine months freelancing. Anyway, I wasn't that good at it.
Anne M. Mulcahy
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You should be accumulating really great relationships throughout your career.
Anne M. Mulcahy
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Entire families work for Xerox.
Anne M. Mulcahy
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Who you are, what your values are, what you stand forthey are your anchor, your north star. You won't find them in a book. You'll find them in your soul.
Anne M. Mulcahy
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I worked in sales. It was definable, it had a quantifiable approach to accomplishment that had a great deal of importance to me. It had a degree of clarity that I loved. And of course, it was core.
Anne M. Mulcahy
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Investing in early childhood nutrition is a surefire strategy. The returns are incredibly high.
Anne M. Mulcahy
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There is an explosion of information happening, yet people demand quick access to relevant content that cuts through the clutter.
Anne M. Mulcahy
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Customers require the effective integration of technologies to simplify their workflow and boost efficiency.
Anne M. Mulcahy
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If we could muster the same determination and sense of responsibility that saves a country like Japan - or a company like Xerox - then investing to save women and children who are dying in the developing world would be very good business.
Anne M. Mulcahy
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You know a good board when you see one.
Anne M. Mulcahy
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Most of my career has been in sales. I spend 50% or more of my time with customers and employees, and I can't wait for it to be more than 50%.
Anne M. Mulcahy