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I don't really follow market research. In the end, I respond to my own instincts.

Anna Wintour

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Anna Wintour
Age: 75
Born: 1949
Born: November 3
Editor
Fashion Editor
Journalist
Magazine Editor
Writer
London
England
Dame Anna Wintour
Follow
Ends
Really
Instincts
Respond
Instinct
Market
Research

More quotes by Anna Wintour

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I don't think of myself as a powerful person.
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The best way to make dream come true is to wake up.
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I don’t like people who are late.
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The Trump Card is appealing, grounded, smart, and has a sense of humor. Ivanka Trump proves that believing in yourself and working hard never go out of style.
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I look for strong people. I don't like people who'll say yes to everything I might bring up. I want people who can argue and disagree and have a point of view that's reflected in the magazine. My dad believed in the cult of personality. He brought great writers and columnists to The Standard.
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Fashion goes in only one direction -forward- and I am a firm believer in thinking that way too.
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One wants to be surprised.
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Fashion's not about looking back. It's always about looking forward.
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I've never taken a selfie and I don't plan to start now.
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I went to Wimbledon before I could walk. It's just been a lifelong passion.
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They (fashion editors) have always been our secret weapon.
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I surround myself with a talented group of people that are opinionated and interesting. I try to remain very open to what others have to say.
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Fashion is a reflection of our times. Fashion can tell you everything that's going on in the world with a strong fashion image.
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In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.
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Even if I'm completely unsure, I'll pretend I know exactly what I'm talking about and make a decision.
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I saw young women in the street dressing in a way that I thought was influencing the designers. Fashion was being influenced by all sorts of different people, and culture and also across the street. So I saw more as a trickle up, than a trickle down influence. When I came to Vogue, that's what I wanted it to reflect.
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If one comes across sometimes as being cold or brusque, it's simply because I'm striving for the best.
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It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.
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In the end I do respond to my own instincts. Sometimes they're successful, and obviously sometimes they're not. But you have to, I think, remain true to what you believe in.
Anna Wintour
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I want 'Vogue' to be pacy, sharp, and sexy - I'm not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She's interested in business and money.
Anna Wintour