the essence of vulgarity seemed to lie in the pretence at being or the attempt to be, something that one really was not, with the resulting lack of ease and dignity and taste.

Advertising ... is a parasitic activity it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.

In Europe, a product must be good, or it will not sell in competition with other products with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

Americans ... attach such a fantastic importance to their baths and plumbing and gadgets of all sorts. They talk as if people could hardly be human beings without all that we in Europe are beginning to wonder if people can be human beings with it.

I do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house.

In any relationship we feel an unconscious need to create, as it were, a new picture, a new edition of ourselves to present to the fresh person who claims our interests for them, we in a strange sense wish to, and do, start life anew.

The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being a personal interest.

Mountains had taken the place of religion, had satisfied her religious sense, her need for adoration and worship as no service in any Cathedral, however sublime, had been able to do.

What is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as to know oneself, and accept oneself as one is, without fear, or envy, or distaste and to recognise and accept the conditions under which one lives, also without fear or envy, or distaste. When you do this, you shall be free.

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true culture, that education is worth while for its own sake.

we should be careful not to let machinery swamp life. That we should be sure, when we are confronted with a fresh mechanical contrivance, that we are not losing more than we gain by adopting it.

do get over the idea that size has any value or merit. It is the enemy of most of the best things in the world - it is the enemy of the good life.