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There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, Let's try lots of this stuff and see how it works.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Knowing
Complicated
Experiment
Freedom
Rules
Error
Success
Toward
Trials
Stuff
Works
Literally
Live
Journey
Experiments
Giving
Gives
Lots
Opportunism
Trying
Crazy
Errors
Trial
Believe
Quite
Enormous
Formulas

More quotes by Anita Roddick

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Being good is good business
Anita Roddick
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The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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Be special. Be anything but mediocre.
Anita Roddick
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Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
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We should be evolving into a new age of business with a worldview that maintains one simple proposition - that all of nature: humans, animals, earth, are interconnected and interdependent.
Anita Roddick
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The next time you go shopping, demand more change.
Anita Roddick
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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.
Anita Roddick
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Cynicism is what passes for insight when courage is lacking
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
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The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
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The word love is never mentioned in big business.
Anita Roddick
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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita Roddick
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All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
Anita Roddick