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I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Business
Shop
Body
Shops
Best
Carried
Way
Biggest
Breathlessly
Changes
Retailer
Exciting
Retailers
Company
Largest
Interest
Profitable

More quotes by Anita Roddick

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if companies are in business solely to make money, no consumer can fully trust what they do or say.
Anita Roddick
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Be daring. Be first. Be different.
Anita Roddick
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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Anita Roddick
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Cynicism is what passes for insight when courage is lacking
Anita Roddick
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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message.
Anita Roddick
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The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
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You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
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When your back is against the wall financially, creative juices flow.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
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One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
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the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.
Anita Roddick
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The next time you go shopping, demand more change.
Anita Roddick
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
Anita Roddick
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To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart.
Anita Roddick
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Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Anita Roddick