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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Stories
Emotionally
Feel
Product
Feels
Inspire
People
Service
Products
Passion
Tell
Charged
Others
Persuade

More quotes by Anita Roddick

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If you think you're too small to have an impact, try going to bed with a mosquito.
Anita Roddick
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Three components make an entrepreneur: the person, the idea and the resources to make it happen.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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a social conscience is not incompatible with profit.
Anita Roddick
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The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
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There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
Anita Roddick
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The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.
Anita Roddick
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Whatever you do, be different. If you're different, you will stand out.
Anita Roddick
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
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Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
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If I can't do something for the public good, what the hell am I doing?
Anita Roddick
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You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita Roddick
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The word love is never mentioned in big business.
Anita Roddick
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At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
Anita Roddick
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
Anita Roddick