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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Products
Passion
Tell
Charged
Others
Persuade
Stories
Emotionally
Feel
Product
Feels
Inspire
People
Service

More quotes by Anita Roddick

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To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart.
Anita Roddick
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
Anita Roddick
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Be daring. Be first. Be different.
Anita Roddick
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Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
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Be special. Be anything but mediocre.
Anita Roddick
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All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick
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The market controls everything, but the market has no heart.
Anita Roddick
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The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
Anita Roddick
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Women are networkers, women hate hierarchy and especially entrepreneurs hate hierarchy because when they see hierarchy structured in they see rules and regulations are commonplace, and they want to tear it down.
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
Anita Roddick
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a social conscience is not incompatible with profit.
Anita Roddick
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The most exciting thing happening in business is the rise of vigilante consumers.
Anita Roddick
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Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
Anita Roddick
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Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick