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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Success
Bigs
Keep
Stills
Institutionalize
Still
Craziness
Edge
Edges
Question

More quotes by Anita Roddick

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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
Anita Roddick
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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick
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Women want to be free to choose from the same range of options that men take for granted. In our quest for equal pay, equal access to education and opportunities, we have made great strides. But until women can move freely and think freely in their homes, on the streets, in the workplace without the fear of violence, there can be no real freedom.
Anita Roddick
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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
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If I can't do something for the public good, what the hell am I doing?
Anita Roddick
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People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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People don't want simply to buy the product, they want to have sympathy with the company too.
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
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We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
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The aging process is fascinating because it doesn't disturb me, because this is what it is supposed to be like. But I'll tell you what does - it's the lack of strength - you can't hold up suitcases and do it yourself. Loss of physical strength.
Anita Roddick