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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Stories
Waste
Costly
Body
Instead
Testimony
Need
Growth
Shop
Needs
Successful
Shops
Always
Word
Campaigns
Fact
Advertising
Facts
Mouth
Money
Mouths
Relied
More quotes by Anita Roddick
Whatever you do, be different. If you're different, you will stand out.
Anita Roddick
If you don't believe one person can make a difference, you have never been in bed with a mosquito.
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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
Every time you buy something consider it a vote of confidence in the company that produced it.
Anita Roddick
There has been a real influence on young people, whose travel is experiential. For them, their values change when their experiences change travel is like a university without walls.
Anita Roddick
We were most creative when our back was against the wall.
Anita Roddick
If I can't do something for the public good, what the hell am I doing?
Anita Roddick
Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.
Anita Roddick
One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
I hope to leave my children a sense of empathy and pity and a will to right social wrongs
Anita Roddick
I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart.
Anita Roddick
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
Anita Roddick
the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
We should be evolving into a new age of business with a worldview that maintains one simple proposition - that all of nature: humans, animals, earth, are interconnected and interdependent.
Anita Roddick
I think that business practices would improve immeasurably if they were guided by feminine pinciples, qualities like love, care, and intuition.
Anita Roddick
Don't underestimate the power of the vigilante consumer.
Anita Roddick
The next time you go shopping, demand more change.
Anita Roddick
