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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Fact
Advertising
Facts
Mouth
Money
Mouths
Relied
Stories
Waste
Costly
Body
Instead
Testimony
Need
Growth
Shop
Needs
Successful
Shops
Always
Word
Campaigns

More quotes by Anita Roddick

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Mess with nature and it will mess right back.
Anita Roddick
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What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.
Anita Roddick
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The market controls everything, but the market has no heart.
Anita Roddick
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Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of the rich against the poor.
Anita Roddick
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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
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If I had to name a driving force in my life, I would name PASSION every time
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
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I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita Roddick
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
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a social conscience is not incompatible with profit.
Anita Roddick
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It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
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Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
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Don't underestimate the power of the vigilante consumer.
Anita Roddick