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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Facts
Mouth
Money
Mouths
Relied
Stories
Waste
Costly
Body
Instead
Testimony
Need
Growth
Shop
Needs
Successful
Shops
Always
Word
Campaigns
Fact
Advertising
More quotes by Anita Roddick
The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
There are only two ways of making money: the hard way and the very hard way!
Anita Roddick
There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita Roddick
Women are networkers, women hate hierarchy and especially entrepreneurs hate hierarchy because when they see hierarchy structured in they see rules and regulations are commonplace, and they want to tear it down.
Anita Roddick
What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.
Anita Roddick
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
Anita Roddick
To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart.
Anita Roddick
We should be evolving into a new age of business with a worldview that maintains one simple proposition - that all of nature: humans, animals, earth, are interconnected and interdependent.
Anita Roddick
The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
Speed, agility and responsiveness are the keys to future success.
Anita Roddick
If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.
Anita Roddick
I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
The end result of kindness is that it draws people to you.
Anita Roddick
