Quote

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Fact
Advertising
Facts
Mouth
Money
Mouths
Relied
Stories
Waste
Costly
Body
Instead
Testimony
Need
Growth
Shop
Needs
Successful
Shops
Always
Word
Campaigns

More quotes by Anita Roddick

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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
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Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
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Don't underestimate the power of the vigilante consumer.
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
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I hope to leave my children a sense of empathy and pity and a will to right social wrongs
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If I can't do something for the public good, what the hell am I doing?
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Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.
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The word love is never mentioned in big business.
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a social conscience is not incompatible with profit.
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I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
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if companies are in business solely to make money, no consumer can fully trust what they do or say.
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The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
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Be courageous. It's one of the only places left uncrowded.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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Get informed. Get outraged. Get inspired. Get active.
Anita Roddick
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Tap the energy of the anarchist and he will be the one to push your company ahead.
Anita Roddick