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Make heroes out of the employees who personify what you want to see in the organization.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Personify
Employees
Employee
Heroes
Organization
Hero
Make

More quotes by Anita Roddick

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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.
Anita Roddick
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There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, Let's try lots of this stuff and see how it works.
Anita Roddick
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Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick
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Some men give up their designs when they have almost reached the goal while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.
Anita Roddick
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
Anita Roddick
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We were most creative when our back was against the wall.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick
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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick