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We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Trying
Method
Circumstances
Honest
Mistake
Possible
Mystify
Perfect
Methods
Best
Direction
Right
Mistakes

More quotes by Anita Roddick

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If I had to name a driving force in my life, I would name PASSION every time
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
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The next time you go shopping, demand more change.
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At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
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A great advantage I had when I started The Body Shop was that I had never been to business school.
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I'd have opened a bloody library if I'd wanted to be quiet.
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Be daring. Be first. Be different.
Anita Roddick
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
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I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita Roddick
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The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
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My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.
Anita Roddick
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We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
Anita Roddick
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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Anita Roddick
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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.
Anita Roddick
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Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.
Anita Roddick