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We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Trying
Method
Circumstances
Honest
Mistake
Possible
Mystify
Perfect
Methods
Best
Direction
Right
Mistakes
More quotes by Anita Roddick
I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
Women are networkers, women hate hierarchy and especially entrepreneurs hate hierarchy because when they see hierarchy structured in they see rules and regulations are commonplace, and they want to tear it down.
Anita Roddick
You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick
If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.
Anita Roddick
You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.
Anita Roddick
If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
There are only two ways of making money: the hard way and the very hard way!
Anita Roddick
With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
Don't underestimate the power of the vigilante consumer.
Anita Roddick
Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Anita Roddick
The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Anita Roddick
Be daring. Be first. Be different.
Anita Roddick
Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
