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We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Best
Direction
Right
Mistakes
Trying
Method
Circumstances
Honest
Mistake
Possible
Mystify
Perfect
Methods

More quotes by Anita Roddick

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Women are storytellers, they are communicators. They'll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren't part of the language of men.
Anita Roddick
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Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
Anita Roddick
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Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
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I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick
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I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita Roddick
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If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.
Anita Roddick
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
Anita Roddick
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If you pretend that business is beyond morality, that's the kind of morality you get.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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Whatever you do, be different. If you're different, you will stand out.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
Anita Roddick
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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The most exciting thing happening in business is the rise of vigilante consumers.
Anita Roddick
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Every time you buy something consider it a vote of confidence in the company that produced it.
Anita Roddick
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What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.
Anita Roddick
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There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
Anita Roddick