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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Founders
Shop
Shops
Defined
Suffering
Woman
Body
Hepatitis
Life
Founder

More quotes by Anita Roddick

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We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
Anita Roddick
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we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.
Anita Roddick
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The most exciting thing happening in business is the rise of vigilante consumers.
Anita Roddick
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We were most creative when our back was against the wall.
Anita Roddick
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Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
Anita Roddick
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It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick
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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
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It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
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If you pretend that business is beyond morality, that's the kind of morality you get.
Anita Roddick
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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Women are networkers, women hate hierarchy and especially entrepreneurs hate hierarchy because when they see hierarchy structured in they see rules and regulations are commonplace, and they want to tear it down.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
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One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick