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Running a company on market research is like driving while looking in the rear view mirror.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Market
Like
Research
View
Views
Company
Rear
Mirror
Looking
Mirrors
Business
Driving
Running

More quotes by Anita Roddick

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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
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The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
Anita Roddick
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Tap the energy of the anarchist and he will be the one to push your company ahead.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
Anita Roddick
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I didn't go to business school, didn't care about financial stuff and the stock market.
Anita Roddick
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
Anita Roddick
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I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Anita Roddick
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Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
Anita Roddick
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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
Anita Roddick
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If I had to choose my driving force, it would be passion.
Anita Roddick
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
Anita Roddick
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We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
Anita Roddick
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
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One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.
Anita Roddick
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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Anita Roddick