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Running a company on market research is like driving while looking in the rear view mirror.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Running
Driving
Like
Market
Research
View
Views
Company
Rear
Looking
Mirror
Business
Mirrors

More quotes by Anita Roddick

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By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of the many.
Anita Roddick
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Be special. Be anything but mediocre.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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If I had to name a driving force in my life, I would name PASSION every time
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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Tap the energy of the anarchist and he will be the one to push your company ahead.
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
Anita Roddick
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The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick
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Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.
Anita Roddick
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
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The aging process is fascinating because it doesn't disturb me, because this is what it is supposed to be like. But I'll tell you what does - it's the lack of strength - you can't hold up suitcases and do it yourself. Loss of physical strength.
Anita Roddick
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
Anita Roddick
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
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I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.
Anita Roddick
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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick