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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Inconsequential
Cream
Selling
Face
Faces
Spirit
Something
Ennoble

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There are only two ways of making money: the hard way and the very hard way!
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I am aware that success is more than a good idea. It is timing too.
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
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the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.
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Every time you buy something consider it a vote of confidence in the company that produced it.
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Entrepreneurs are visionaries - they see things other people don't see.
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If you do things well, do them better. Be daring, be first, be different, be just.
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The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
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Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
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There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, Let's try lots of this stuff and see how it works.
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The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
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Corporate crime kills far more people and costs taxpayers far more money than street crime.
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We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.
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If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
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Make heroes out of the employees who personify what you want to see in the organization.
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
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Be special. Be anything but mediocre.
Anita Roddick