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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Going
Worth
Guarded
Like
Maybe
Resource
Future
Oil
Water
Rare
War
Fresh
Next
Army
Look
Clean
Looks
Resources
Armies

More quotes by Anita Roddick

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By creating conversation, we let our customers spread our message by word of mouth.
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Be daring. Be first. Be different.
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Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
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I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
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The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
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We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
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Be courageous. It's one of the only places left uncrowded.
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
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But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
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It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
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To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
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Irritation is a great source of energy and creativity.
Anita Roddick
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The market controls everything, but the market has no heart.
Anita Roddick
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Anita Roddick
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
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