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Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Needs
Traditionally
Conform
Organization
Role
Roles
Future
Individual

More quotes by Anita Roddick

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Don't underestimate the power of the vigilante consumer.
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
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If I can't do something for the public good, what the hell am I doing?
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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
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Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
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You can't change t he wor ld f rom t he rear view mir ror.
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.
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But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
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Being good is good business
Anita Roddick
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
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We communicate with passion and passion persuades.
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick