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Don't underestimate the power of the vigilante consumer.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Consumers
Power
Vigilante
Bollywood
Consumerism
Consumer
Underestimate

More quotes by Anita Roddick

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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
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I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Anita Roddick
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To succeed you have to believe in something with such a passion that it becomes a reality.
Anita Roddick
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Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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Never feel too small or powerless to make a difference.
Anita Roddick
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Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
Anita Roddick
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If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
Anita Roddick
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Irritation is a great source of energy and creativity.
Anita Roddick
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The aging process is fascinating because it doesn't disturb me, because this is what it is supposed to be like. But I'll tell you what does - it's the lack of strength - you can't hold up suitcases and do it yourself. Loss of physical strength.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
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To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
Anita Roddick
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
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We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
Anita Roddick