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Don't underestimate the power of the vigilante consumer.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Bollywood
Consumerism
Consumer
Underestimate
Consumers
Power
Vigilante

More quotes by Anita Roddick

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Some men give up their designs when they have almost reached the goal while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.
Anita Roddick
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Women are storytellers, they are communicators. They'll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren't part of the language of men.
Anita Roddick
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If I had to choose my driving force, it would be passion.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
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There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
Anita Roddick
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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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Speed, agility and responsiveness are the keys to future success.
Anita Roddick
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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There has been a real influence on young people, whose travel is experiential. For them, their values change when their experiences change travel is like a university without walls.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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If you do things well, do them better. Be daring, be first, be different, be just.
Anita Roddick
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the leaders of globalization ... have tied themselves to a single measurement by which they judge success and failure ... They only measure money and the bottom line.
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick
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It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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Irritation is a great source of energy and creativity.
Anita Roddick
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When your back is against the wall financially, creative juices flow.
Anita Roddick
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick