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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Vision
Business
Lunacy
Spirit
Entrepreneurial
Others
Defines
Also
Pocket
Something
Pockets
Would
Definition
People
Definitions

More quotes by Anita Roddick

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Three components make an entrepreneur: the person, the idea and the resources to make it happen.
Anita Roddick
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Don't underestimate the power of the vigilante consumer.
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Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
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If you do things well, do them better. Be daring, be first, be different, be just.
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It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
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I'd have opened a bloody library if I'd wanted to be quiet.
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
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I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.
Anita Roddick
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If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
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Be special. Be anything but mediocre.
Anita Roddick
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The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed
Anita Roddick