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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
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Convictions
Feel
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Commerce
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Tell
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More quotes by Anita Roddick

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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
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You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.
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Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
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Make heroes out of the employees who personify what you want to see in the organization.
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
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If I had to name a driving force in my life, I would name PASSION every time
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I think that business practices would improve immeasurably if they were guided by feminine pinciples, qualities like love, care, and intuition.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick
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Be daring. Be first. Be different.
Anita Roddick
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
Anita Roddick
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I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Anita Roddick
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Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
Anita Roddick
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I think progress is a sort of comfortable disease, and we've got a media that says entertainment and celebrity, which isn't bad in itself but it stops the real issues coming forward.
Anita Roddick
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Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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If I can't do something for the public good, what the hell am I doing?
Anita Roddick
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a social conscience is not incompatible with profit.
Anita Roddick
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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita Roddick
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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick