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If you pretend that business is beyond morality, that's the kind of morality you get.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Pretend
Morality
Beyond
Business
Kind

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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
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Get informed. Get outraged. Get inspired. Get active.
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I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
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The most exciting thing happening in business is the rise of vigilante consumers.
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Cynicism is what passes for insight when courage is lacking
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
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We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
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Corporate crime kills far more people and costs taxpayers far more money than street crime.
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People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.
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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
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Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.
Anita Roddick
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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
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