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If you pretend that business is beyond morality, that's the kind of morality you get.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Business
Kind
Pretend
Morality
Beyond

More quotes by Anita Roddick

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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
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If you do things well, do them better. Be daring, be first, be different, be just.
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Irritation is a great source of energy and creativity.
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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
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Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
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By creating conversation, we let our customers spread our message by word of mouth.
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You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
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I am aware that success is more than a good idea. It is timing too.
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Communication is the key for any global business.
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My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.
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There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
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By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of the many.
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The most exciting thing happening in business is the rise of vigilante consumers.
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Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
Anita Roddick