Quote

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Anita Roddick

Change background

T
T
T

Change font

TAGS & TOPICS

Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Marketing
Advertising
Hyped
Technique
Ineffective
Customers
Consumerism
Becoming
Techniques
Process
Increasingly
Whole
Cynical
Believe
Conventional

More quotes by Anita Roddick

Image
For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
Anita Roddick
Image
Be courageous. It's one of the only places left uncrowded.
Anita Roddick
Image
Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of the rich against the poor.
Anita Roddick
Image
If I had to name a driving force in my life, I would name PASSION every time
Anita Roddick
Image
Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick
Image
By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
Image
we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.
Anita Roddick
Image
The market controls everything, but the market has no heart.
Anita Roddick
Image
By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of the many.
Anita Roddick
Image
The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
Image
First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
Image
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
Image
If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
Image
Cynicism is what passes for insight when courage is lacking
Anita Roddick
Image
If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
Image
Mess with nature and it will mess right back.
Anita Roddick
Image
Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
Image
Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
Image
We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
Image
When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
Anita Roddick