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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Technique
Ineffective
Customers
Consumerism
Becoming
Techniques
Process
Increasingly
Whole
Cynical
Believe
Conventional
Marketing
Advertising
Hyped
More quotes by Anita Roddick
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Anita Roddick
If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.
Anita Roddick
We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart.
Anita Roddick
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita Roddick
I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
There are only two ways of making money: the hard way and the very hard way!
Anita Roddick
It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick
Women want to be free to choose from the same range of options that men take for granted. In our quest for equal pay, equal access to education and opportunities, we have made great strides. But until women can move freely and think freely in their homes, on the streets, in the workplace without the fear of violence, there can be no real freedom.
Anita Roddick
If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
Anita Roddick
If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
Be courageous. It's one of the only places left uncrowded.
Anita Roddick
The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Anita Roddick
My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.
Anita Roddick
