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People don't want simply to buy the product, they want to have sympathy with the company too.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Products
Simply
Company
People
Sympathy
Product

More quotes by Anita Roddick

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I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
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If you pretend that business is beyond morality, that's the kind of morality you get.
Anita Roddick
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You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.
Anita Roddick
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Get informed. Get outraged. Get inspired. Get active.
Anita Roddick
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I think progress is a sort of comfortable disease, and we've got a media that says entertainment and celebrity, which isn't bad in itself but it stops the real issues coming forward.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
Anita Roddick
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I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
Anita Roddick
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a social conscience is not incompatible with profit.
Anita Roddick
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Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.
Anita Roddick
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But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Anita Roddick
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Entrepreneurs are visionaries - they see things other people don't see.
Anita Roddick
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
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Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita Roddick
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There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick