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People don't want simply to buy the product, they want to have sympathy with the company too.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Product
Products
Simply
Company
People
Sympathy

More quotes by Anita Roddick

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The end result of kindness is that it draws people to you.
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The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
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Tap the energy of the anarchist and he will be the one to push your company ahead.
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Cynicism is what passes for insight when courage is lacking
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Be daring. Be first. Be different.
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
Anita Roddick
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
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Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
Anita Roddick
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Corporate crime kills far more people and costs taxpayers far more money than street crime.
Anita Roddick
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We communicate with passion and passion persuades.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
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The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
Anita Roddick
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The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
Anita Roddick
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You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
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The market controls everything, but the market has no heart.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick