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People don't want simply to buy the product, they want to have sympathy with the company too.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Company
People
Sympathy
Product
Products
Simply

More quotes by Anita Roddick

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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
Anita Roddick
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
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Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.
Anita Roddick
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There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
Anita Roddick
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Be daring. Be first. Be different.
Anita Roddick
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Don't underestimate the power of the vigilante consumer.
Anita Roddick
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Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed
Anita Roddick
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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick
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If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
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Being good is good business
Anita Roddick
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If I had to choose my driving force, it would be passion.
Anita Roddick
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The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
Anita Roddick