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People don't want simply to buy the product, they want to have sympathy with the company too.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Sympathy
Product
Products
Simply
Company
People

More quotes by Anita Roddick

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The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
Anita Roddick
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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita Roddick
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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Three components make an entrepreneur: the person, the idea and the resources to make it happen.
Anita Roddick
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I'd have opened a bloody library if I'd wanted to be quiet.
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick
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To succeed you have to believe in something with such a passion that it becomes a reality.
Anita Roddick
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I think that business practices would improve immeasurably if they were guided by feminine pinciples, qualities like love, care, and intuition.
Anita Roddick
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
Anita Roddick
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Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
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Get informed. Get outraged. Get inspired. Get active.
Anita Roddick
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If I had to choose my driving force, it would be passion.
Anita Roddick
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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
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Women are storytellers, they are communicators. They'll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren't part of the language of men.
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
Anita Roddick
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At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
Anita Roddick