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To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Running
Optimism
Need
Intuition
Needs
Enthusiasm
Love
Curiosity
Magic
Ingredient
Fun
Humanism
Secret
Humour
Business
Ingredients

More quotes by Anita Roddick

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I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out.
Anita Roddick
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick
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Communication is the key for any global business.
Anita Roddick
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business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
Anita Roddick
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There are only two ways of making money: the hard way and the very hard way!
Anita Roddick
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You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.
Anita Roddick
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Mess with nature and it will mess right back.
Anita Roddick
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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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You've got to be hungry - for ideas, to make things happen and to see your vision made into reality
Anita Roddick
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It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.
Anita Roddick
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When your back is against the wall financially, creative juices flow.
Anita Roddick
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When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
Anita Roddick
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the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.
Anita Roddick
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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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I think the leadership of a company should encourage the next generation not just to follow, but to overtake.
Anita Roddick