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By creating conversation, we let our customers spread our message by word of mouth.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Word
Mouth
Message
Mouths
Spread
Messages
Communication
Conversation
Creating
Customers

More quotes by Anita Roddick

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I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
Anita Roddick
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The movement for the environment really only started in the mid 1970's.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick
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One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
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I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
Anita Roddick
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We should be evolving into a new age of business with a worldview that maintains one simple proposition - that all of nature: humans, animals, earth, are interconnected and interdependent.
Anita Roddick
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The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
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Women are storytellers, they are communicators. They'll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren't part of the language of men.
Anita Roddick
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
Anita Roddick
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We can't have self-government without the self-confidence that is at the root of it.
Anita Roddick
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A woman in advancing old age is unstoppable by any earthly force. I love it.
Anita Roddick
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Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of the rich against the poor.
Anita Roddick
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One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.
Anita Roddick
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Not all revolutionaries set out to change the world per se some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.
Anita Roddick
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Be daring. Be first. Be different.
Anita Roddick
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Irritation is a great source of energy and creativity.
Anita Roddick
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Be courageous. It's one of the only places left uncrowded.
Anita Roddick
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You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick