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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Creating
Customers
Word
Mouth
Message
Mouths
Spread
Messages
Communication
Conversation
More quotes by Anita Roddick
Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
The key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita Roddick
People don't want simply to buy the product, they want to have sympathy with the company too.
Anita Roddick
I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Anita Roddick
The movement for the environment really only started in the mid 1970's.
Anita Roddick
Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
Anita Roddick
If you think you're too small to have an impact, try going to bed with a mosquito.
Anita Roddick
I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
Anita Roddick
If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
Anita Roddick
I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
Never feel too small or powerless to make a difference.
Anita Roddick
Entrepreneurs are outsiders by nature - outsiders with a work ethic.
Anita Roddick
Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.
Anita Roddick
I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
Anita Roddick
Being good is good business
Anita Roddick
We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
Anita Roddick
if companies are in business solely to make money, no consumer can fully trust what they do or say.
Anita Roddick