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We were most creative when our back was against the wall.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Wall
Creative
Back

More quotes by Anita Roddick

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There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, Let's try lots of this stuff and see how it works.
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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Don't underestimate the power of the vigilante consumer.
Anita Roddick
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Corporate crime kills far more people and costs taxpayers far more money than street crime.
Anita Roddick
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Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual.
Anita Roddick
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If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.
Anita Roddick
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Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
Anita Roddick
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
Anita Roddick
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the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
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Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
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If you do things well, do them better. Be daring, be first, be different, be just.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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Irritation is a great source of energy and creativity.
Anita Roddick
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
Anita Roddick
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At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
Anita Roddick
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The most exciting thing happening in business is the rise of vigilante consumers.
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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I think progress is a sort of comfortable disease, and we've got a media that says entertainment and celebrity, which isn't bad in itself but it stops the real issues coming forward.
Anita Roddick
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita Roddick