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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Kind
Build
Encourages
Thinking
Creativity
Challenged
Open
Structures
People
Means
Entrepreneur
Jobs
Atmosphere
Around
Accepted
Ideas
Critical
Mean
Structure
Maximize

More quotes by Anita Roddick

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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
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Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
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If you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita Roddick
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Never feel too small or powerless to make a difference.
Anita Roddick
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Anita Roddick
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Tap the energy of the anarchist and he will be the one to push your company ahead.
Anita Roddick
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By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick
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The end result of kindness is that it draws people to you.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick
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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita Roddick
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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita Roddick
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The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
Anita Roddick
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Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
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I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
Anita Roddick
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
Anita Roddick