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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
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More quotes by Anita Roddick
Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
Some men give up their designs when they have almost reached the goal while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.
Anita Roddick
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick
If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
Anita Roddick
Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
Anita Roddick
Every time you buy something consider it a vote of confidence in the company that produced it.
Anita Roddick
we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.
Anita Roddick
When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita Roddick
a social conscience is not incompatible with profit.
Anita Roddick
I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.
Anita Roddick
To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
Anita Roddick
Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick
I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick
Women want to be free to choose from the same range of options that men take for granted. In our quest for equal pay, equal access to education and opportunities, we have made great strides. But until women can move freely and think freely in their homes, on the streets, in the workplace without the fear of violence, there can be no real freedom.
Anita Roddick
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
If you pretend that business is beyond morality, that's the kind of morality you get.
Anita Roddick
It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.
Anita Roddick
My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On.
Anita Roddick
