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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
People
Open
Structures
Means
Entrepreneur
Jobs
Atmosphere
Around
Accepted
Ideas
Critical
Mean
Structure
Maximize
Kind
Build
Encourages
Thinking
Creativity
Challenged
More quotes by Anita Roddick
I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
Be special. Be anything but mediocre.
Anita Roddick
Be daring. Be first. Be different.
Anita Roddick
A woman in advancing old age is unstoppable by any earthly force. I love it.
Anita Roddick
Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Anita Roddick
Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
Anita Roddick
We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
There are 3 billion women in the world who don't look like supermodels and only 8 that do.
Anita Roddick
You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.
Anita Roddick
a social conscience is not incompatible with profit.
Anita Roddick
Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Anita Roddick
Communication is the key for any global business.
Anita Roddick
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita Roddick
I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
Anita Roddick
I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita Roddick
If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.
Anita Roddick
I think progress is a sort of comfortable disease, and we've got a media that says entertainment and celebrity, which isn't bad in itself but it stops the real issues coming forward.
Anita Roddick
The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.
Anita Roddick
At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
Anita Roddick