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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Direction
Second
Contradiction
Fun
Labour
Everyone
Enjoyment
Else
Opposite
Firsts
Third
First
Thirds
Love
Opposites

More quotes by Anita Roddick

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Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
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I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.
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Running a company on market research is like driving while looking in the rear view mirror.
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The word love is never mentioned in big business.
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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
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One of the key problems of the business world is that greed has become culturally acceptable.
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I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
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If I can't do something for the public good, what the hell am I doing?
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business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
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Retiring isn't even a word I'd understand. Taking what makes you feel alive, and everyone's looking for ways of making them feel alive, in whatever they do - relationships, business or work - and not just being a voice for a money making business.
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If you don't believe one person can make a difference, you have never been in bed with a mosquito.
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
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The next time you go shopping, demand more change.
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The market controls everything, but the market has no heart.
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If I had to name a driving force in my life, I would name PASSION every time
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Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
Anita Roddick