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First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Firsts
Third
First
Thirds
Love
Opposites
Direction
Second
Contradiction
Fun
Labour
Everyone
Enjoyment
Else
Opposite

More quotes by Anita Roddick

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Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
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One of the key problems of the business world is that greed has become culturally acceptable.
Anita Roddick
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Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
Anita Roddick
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We were most creative when our back was against the wall.
Anita Roddick
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You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.
Anita Roddick
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if companies are in business solely to make money, no consumer can fully trust what they do or say.
Anita Roddick
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Look at the Quakers - they were excellent business people that never lied, never stole they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
Anita Roddick
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It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Anita Roddick
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It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.
Anita Roddick
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We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.
Anita Roddick
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If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.
Anita Roddick
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All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
Anita Roddick
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If you think you're too small to have an impact, try going to bed with a mosquito.
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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If I can't do something for the public good, what the hell am I doing?
Anita Roddick
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The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick