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Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Many
Tried
Idealism
Different
Movement
Pursued
Life
Call
Agenda
Business
Agendas
Past
Smaller
Part
Businesses
Change
Usual
Back
Decades

More quotes by Anita Roddick

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Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita Roddick
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Be daring. Be first. Be different.
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We were most creative when our back was against the wall.
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If I had to name a driving force in my life, I would name PASSION every time
Anita Roddick
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But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Anita Roddick
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We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.
Anita Roddick
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My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
Anita Roddick
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
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There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
Anita Roddick
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Entrepreneurs are outsiders by nature - outsiders with a work ethic.
Anita Roddick
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Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.
Anita Roddick
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With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
Anita Roddick
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The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
Anita Roddick
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How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
Anita Roddick
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I am aware that success is more than a good idea. It is timing too.
Anita Roddick
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Running a company on market research is like driving while looking in the rear view mirror.
Anita Roddick
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
Anita Roddick
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Corporate crime kills far more people and costs taxpayers far more money than street crime.
Anita Roddick