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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Creativity
Trading
Creating
Buying
Pay
Selling
Business
Innovation
Science
Product
Ideas
Financial
Good
Service
People
Products

More quotes by Anita Roddick

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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
Anita Roddick
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You can't change t he wor ld f rom t he rear view mir ror.
Anita Roddick
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Make heroes out of the employees who personify what you want to see in the organization.
Anita Roddick
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If you don't believe one person can make a difference, you have never been in bed with a mosquito.
Anita Roddick
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If I can't do something for the public good, what the hell am I doing?
Anita Roddick
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We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.
Anita Roddick
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There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
Anita Roddick
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
Anita Roddick
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I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick
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A great advantage I had when I started The Body Shop was that I had never been to business school.
Anita Roddick
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The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
Anita Roddick
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The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita Roddick
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The beauty and the fashion industry want to control you. And the way that they do it through your body. So once they control your body they control your purse and the products you buy. Its a fantastic strategy and it's working.
Anita Roddick
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I hope to leave my children a sense of empathy and pity and a will to right social wrongs
Anita Roddick
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There are only two ways of making money: the hard way and the very hard way!
Anita Roddick
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick
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if companies are in business solely to make money, no consumer can fully trust what they do or say.
Anita Roddick
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We were most creative when our back was against the wall.
Anita Roddick
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People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.
Anita Roddick
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I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Anita Roddick