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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

Anita Roddick

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Anita Roddick
Age: 64 †
Born: 1942
Born: October 23
Died: 2007
Died: September 10
Businessperson
Businesswoman
Feminist
Organizational Founder
Littlehampton
West Sussex
Dame Anita Lucia Roddick
Dame Anita Roddick
Anita Lucia Roddick
Anita Lucia Perella
Choices
Consumerism
Moral
Involve
Power
Effectively
Enough
Shopping
Consumers
Choice
Huge
Told
Purchasing

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The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
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All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
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I can't bear to be around people who are bland or bored or uninterested (or to employ them).
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If you think you're too small to have an impact, try going to bed with a mosquito.
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The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
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People don't want simply to buy the product, they want to have sympathy with the company too.
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Mess with nature and it will mess right back.
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
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Don't underestimate the power of the vigilante consumer.
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We were most creative when our back was against the wall.
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The movement for the environment really only started in the mid 1970's.
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Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.
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The word love is never mentioned in big business.
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There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, Let's try lots of this stuff and see how it works.
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You can't change t he wor ld f rom t he rear view mir ror.
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There are 3 billion women in the world who don't look like supermodels and only 8 that do.
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If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
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I hope to leave my children a sense of empathy and pity and a will to right social wrongs
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When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.
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When your back is against the wall financially, creative juices flow.
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