Quote

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

Angela Ahrendts

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Angela Ahrendts
Age: 64
Born: 1960
Born: June 12
Businessperson
Businesswoman
New Palestine
Indiana
Ahrendts
Angela Jean Ahrendts
Experience
Doesn
Money
Something
Always
Buying
Price
Actually

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If you aren't building a social enterprise, I don't know what your business model will be in 5 years
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In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.
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Everyone talks about building a relationship with your customer. I think you build one with your employees first.
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When you have trust and you get that trust in place throughout the company, people are empowered — people are free.
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We wanted to be led by our mission and to embed our values throughout the world.
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Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age it doesn't matter your gender.
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I work through teams. It’s the only way I know how to work.
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The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela Ahrendts
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Forget luxury as a great company you have to keep evolving.
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I'm nearly always at home at the weekends that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work I encourage people to go home and create great families.
Angela Ahrendts
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I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.
Angela Ahrendts
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Our greatest weakness is lack of self-confidence.
Angela Ahrendts
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For any CEO that is skeptical at all: you have to create a social enterprise today!
Angela Ahrendts
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I got my MBA at Burberry, but I will get my PhD at Apple.
Angela Ahrendts
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My dad would always say, When you look at a photo do you see yourself last?
Angela Ahrendts
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I don't want to be a great chief executive without being a great mum and a great wife.
Angela Ahrendts
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I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
Angela Ahrendts
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You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
Angela Ahrendts
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We live by what we believe not but what we see.
Angela Ahrendts
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The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
Angela Ahrendts