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Everyone talks about building a relationship with your customer. I think you build one with your employees first.

Angela Ahrendts

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Angela Ahrendts
Age: 64
Born: 1960
Born: June 12
Businessperson
Businesswoman
New Palestine
Indiana
Ahrendts
Angela Jean Ahrendts
Thinking
Customers
Build
Building
Relationship
Burberry
Everyone
Employees
Firsts
Customer
First
Talks
Think
Employee

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If you aren't building a social enterprise, I don't know what your business model will be in 5 years
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I'm nearly always at home at the weekends that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work I encourage people to go home and create great families.
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I hadn't grown up always aspiring to be a CEO.
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Our greatest weakness is lack of self-confidence.
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We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
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You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
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Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.
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Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age it doesn't matter your gender.
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We live by what we believe not but what we see.
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My dad would always say, When you look at a photo do you see yourself last?
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For any CEO that is skeptical at all: you have to create a social enterprise today!
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In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.
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I don't want to be a great executive without being a great mom and a great wife. I don't want to look back and say I wish I had done things differently.
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Forget luxury as a great company you have to keep evolving.
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I work through teams. It’s the only way I know how to work.
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When you have trust and you get that trust in place throughout the company, people are empowered — people are free.
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I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
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The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
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The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
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We wanted to be led by our mission and to embed our values throughout the world.
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