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Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
Andrew Mason
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Andrew Mason
Age: 54
Businessman
Entrepreneur
Mount Lebanon
Pennsylvania
Andrew D. Mason
Would
Reverse
Brand
Brands
Deeply
Difficult
Culture
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Infused
Something
Inertia
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I never thought of myself as an entrepreneur before I started this. I just like to build things.
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Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.
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I think if there's any difference between me and a traditional CEO, it's that I've been unwilling to change myself or shape my personality around what's expected.
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I'm just not used to talking that much about myself. It feels strange.
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