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Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

Andrew Mason

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Andrew Mason
Age: 54
Businessman
Entrepreneur
Mount Lebanon
Pennsylvania
Andrew D. Mason
Brand
Brands
Deeply
Difficult
Culture
Wanted
Infused
Something
Inertia
Would
Reverse

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Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
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If dandelions were hard to grow, they would be most welcome on any lawn.
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After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding - I was fired today.
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Flowers are a proud assertion that a ray of beauty out values all the utilities of the world. If dandelions were hard to grow, they would be most welcome on any lawn.
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I'm weird. But I'm a pretty serious person.
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If I ever thought I wasn't the right guy for the job, I'd be the first person to fire myself.
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If you laugh a lot, when you get older your wrinkles will be in the right places.
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One thing I've come to learn about myself is that I have to keep going.
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Globally local commerce is a $12 to $14 trillion market. If we get 10 percent of that, we'll be very happy.
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I'm just not used to talking that much about myself. It feels strange.
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It takes some experimentation to figure out what people like and don't like.
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Most of the time, the things that really change the world exist for something fundamentally selfish and then the world-changing ends up being a side-effect of that.
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One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.
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I think the big thing about Groupon is just people had never seen anything grow quite so fast.
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In terms of fear, I still am most afraid of Freddie Kruger.
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I didn't realize how hard it was to run a small business.
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In the arts they call it plagiarism, in business they call it competition.
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I never thought of myself as an entrepreneur before I started this. I just like to build things.
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Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.
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If you don't have those moments where you go too far, then you're probably not going far enough.
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