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There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

Amy Jo Martin

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Amy Jo Martin
Age: 55
Born: 1969
Born: July 6
Author
Entrepreneur
Greenriver
Wyoming
Control
Spread
Twitter
Full
Valuable
Entity
Sports
Messages
Translate
Recipients
Place
Benefits
Versus
Distribute
Also
News
Shared
Relying
Many
Choose
Breaking
Quicker
Media
Directly
Previously
Information
Message
Outlets

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Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.
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While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.
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Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
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Time is priceless. Spend it with people you have high value and energy exchange rates with.
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Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.
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Confidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it's stemmed and fostered by self-assurance. To feel empowered is to feel free and that's when people do their best work. You can't fake confidence or empowerment.
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You're more likely to drown in the sea of sameness than get eaten by a shark while navigating new waters.
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Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
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Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
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We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.
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I was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.
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Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
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I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.
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It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television.
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We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
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By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
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Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.
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Ask forgiveness, not permission. But make sure you bring your results with you.
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