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I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.

Amory Lovins

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Amory Lovins
Age: 77
Born: 1947
Born: November 13
Businessperson
Car Designer
Environmentalist
Physicist
Writer
Washington
District of Columbia
Amory B. Lovins
Comfortable
Example
Feel
Feels
Practitioner
Trying
Frugality
People
Elegant
Telling
Lead

More quotes by Amory Lovins

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Our energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
Amory Lovins
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Today we have a temporary aberration called industrial capitalism which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. No sensible capitalist would do that.
Amory Lovins
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Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.
Amory Lovins
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A package of 35 improvements to typical industrial motor systems can save around 50% of their metered energy…with a simple payback under 16 months.
Amory Lovins
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Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
Amory Lovins
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If you ask me, it'd be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it.
Amory Lovins
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Rely on renewable energy flows that are always there whether we use them or not, such as, sun, wind and vegetation: on energy income, not depletable energy capital.
Amory Lovins
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Nature does not compromise a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises any inefficient products are recalled to the manufacturer!
Amory Lovins
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By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building the tenants get lower productivity and higher rent and operating costs.
Amory Lovins
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We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
Amory Lovins
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I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.
Amory Lovins
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I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.
Amory Lovins
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Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold cheaper and are getting rapidly more so.
Amory Lovins
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We'd find more energy in the attics of American homes (through energy conservation measures) than in all the oil buried in Alaska.
Amory Lovins
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If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
Amory Lovins
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Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
Amory Lovins
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What if we could make energy do our work without working our undoing?
Amory Lovins
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The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
Amory Lovins
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The markets make a good servant but a bad master, and a worse religion.
Amory Lovins
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Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.
Amory Lovins