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I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.

Amory Lovins

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Amory Lovins
Age: 76
Born: 1947
Born: November 13
Businessperson
Car Designer
Environmentalist
Physicist
Writer
Washington
District of Columbia
Amory B. Lovins
Example
Feel
Practitioner
Feels
Frugality
Trying
Elegant
People
Telling
Lead
Comfortable

More quotes by Amory Lovins

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The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
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If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
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Facts are more mundane than fantasies, but a better basis for conclusions.
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What if we could make energy do our work without working our undoing?
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I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.
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Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
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Today we have a temporary aberration called industrial capitalism which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. No sensible capitalist would do that.
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The markets make a good servant but a bad master, and a worse religion.
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We'd find more energy in the attics of American homes (through energy conservation measures) than in all the oil buried in Alaska.
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Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold cheaper and are getting rapidly more so.
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If you ask me, it'd be a little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it. We ought to be looking for energy sources that are adequate for our needs, but that won't give us the excesses of concentrated energy with which we could do mischief to the earth or to each other.
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We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
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I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.
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Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource.
Amory Lovins
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Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few years later if production does not rise much-and will decline thereafter.
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Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.
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I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we will certainly acquire much more reverence for life than we seem to be showing right now.
Amory Lovins
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If you ask me, it'd be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it.
Amory Lovins
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Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.
Amory Lovins
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Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
Amory Lovins